Global brands, Tesco and Unilever, have both launched campaigns aimed at protecting the world’s rainforests and improving the sustainability of supply chains.
Tesco has announced a partnership with the RSPB (Royal Society for the Protection of Birds) entitled ‘Together for Trees’, which is designed to raise more than 1 million for rainforest projects worldwide. Money raised will be used to support the RSPB’s existing rainforest work, including projects in Harapan Rainforest in Indonesia, Gola Rainforest in West Africa and Centre Hills Nation Park in Montserrat.
The supermarket’s customers will be asked to donate to the scheme either directly or through the ‘green’ Clubcard points they clock up when re-using carrier bags or recycling printer ink cartridges. Tesco also hopes to donate £75,000 from the sale of Together for Trees reusable bags. Funds raised through the mandatory plastic bag tax in the chain’s Welsh stores will be handed over to RSPB Cymru.
Tesco has also announced plans to work with the RSPB to reduce the impact of its product supply chains on forest environments. This co-operation is expected to involve developing a new sustainable sourcing strategy for six tropical commodities that are commonly used in Tesco products – palm oil, beef, soya, paper, coffee and cocoa.
David North, Tesco UK Corporate Affairs Director, commented, “As a leading retailer, we also have a great opportunity to engage our customers to help protect our environment. We are proud to be working with the RSPB – the partnership reinforces our commitment to reducing our carbon footprint and brings us one step closer to creating a greener future for our children.”
Meanwhile, Unilever has been announced a new target for making its Magnum brand the world’s first ice cream to source 100% of its global cocoa supply from Rainforest Alliance-certified farms by 2015. The FMCG giant already offers two ice cream products that are made using only Rainforest Alliance-certified cocoa – Magnum Ghana and Magnum Ecuador – but it now plans to speed up the introduction of certified supplies across all of its products. Unilever wants to ensure that 60% of its cocoa supplies come from sustainable sources by the end of this year, with the aim of delivering 100% certified supplies by 2015.
The Magnum commitment is the latest step in Unilever’s Sustainable Living Plan, under which the company is committed to halving the environmental impact of its products by 2020.