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BPMA-PROMOTA merger hits the buffers again

It’s on, it’s off, it’s on and now it’s off again. The merger between the two leading associations in the British promotional products industry – the BPMA (British Promotional Merchandise Association) and PROMOTA (Promotional Merchandise Trade Association) – has been derailed once more, as PROMOTA has postponed the EGM due to take place today, 27 April.

This latest delay is just one in a long series of problems encountered in getting this industry association merger off the ground. The politics and personalities involved have reached such a tense state that many industry pundits think this marriage – which was due to begin on 1 May – will never come off.

In response to the postponement, Gill Thorpe, Chairperson of the BPMA, has posted a detailed history of recent negotiations on the BMPA website, which is prefaced with the following statement:

“As your Chairwoman I feel I owe it to you to respond to the inaccurate statement released yesterday by PROMOTA. ‘Subject: EGM postponed due to lack of information’. Sadly, the communication within PROMOTA between its secretariat, solicitor and treasurer has caused an inaccurate statement to be communicated to the market. For correctness we would like to clarify these inaccuracies and copies of all communication between parties is available. The BPMA await a formal apology from PROMOTA with regard to this statement.”

Oh dear. If you thought this was a marriage made in heaven, don’t buy your hat just yet!

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