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Archive for June, 2010

European Paper Week: 16-18 November 2010

Tuesday, June 29th, 2010

The theme of this year’s European Paper Week, which takes place in Brussels from 16-18 November, is ‘European Paper Industry – at the core of green growth’. The event – which is the European paper and pulp industry’s biggest annual conference, with some 300 participants – will focus on the key issues both for the pulp and paper sector.

With the global economic downturn, industrial activity is back on the political agenda. Raw materials for the paper and pulp industry are closely linked to EU policy on sustainable use of resources. The programme for the Confederation of European Paper Industries (CEPI) AGM on 18 November will be built around the goals of the pulp and paper industry and EU policy, as established in the EU2020 strategy. CEPI has invited EU Commission Vice President Tajani to deliver the keynote speech, while MEP and Chairman of the Industry Committee, Herbert Reul, has been asked to present the priorities of the European Parliament. Open seminars will cover the latest developments on public-private partnerships in research, raw materials, recycling, bio-refinery and transport.

European paper Week will also include the Pulp & Paper International Awards 2010, which will take place on the 16 November in Brussels.

Carrier bags: one of the most powerful marketing tools

Friday, June 25th, 2010

It’s as true in business as it is in life – sometimes the simpler things are, the better! Promotional merchandise has been playing a vital role in the consumer market for several decades now. Marketing research shows that it is one of the most cost-effective methods of keeping a company’s brand visible to consumers. As the promotional goods sector has matured, all kinds of weird and wonderful products have reached the marketplace – from stress balls and air fresheners to digital photo frames and cuddly toys. Yet no other promotional product can match the carrier bag when it comes down to practical appeal and bottom-line cost-effectiveness.

Almost everyone needs a carrier bag for some purpose during the average week. They are a universal product – used by young and old, men and women, rich and poor, business executives and market shoppers. What’s more, their format is inherently suited to brand visibility – with two large and relatively flat areas suited to the printing of logos and promotional messages. Last – but absolutely not least – they are intrinsically portable, meaning that your marketing message will be seen by many people in your marketplace – whether that’s an exhibition hall, a shopping centre or the high street.

With a wide choice of materials – including paper, plastic, cotton, canvas and non-woven fabric – there is a carrier bag to suit every marketing budget. Some styles are designed for mass production at very low cost, while others feature exceptionally high quality for an exclusive appeal. Many carrier bag options are environmentally friendly too, with even polythene bags capable of being manufactured from biodegradable material.

Given their low unit cost, usefulness, attractiveness and durability, it really is no surprise that the humble carrier bag has remained a stalwart in the promotional armoury of the savvy marketing manager for so long!

Meetings and Events Manifesto launched

Friday, June 18th, 2010

The Business Visits and Events Partnership (BVEP) launched a ‘Meetings and Events Manifesto for Britain’ in London this week. Taking place at De Vere Venues’ Holborn Bars, the manifesto’s kick-off was attended by an invited audience of industry leaders and members of the press.

With its objective being “To make Britain the natural destination choice and an international hub for all sectors of the events industry”, the 12-page manifesto was created in consultation with leading industry trade associations. The publication, sponsored by ICC Excel London, sets out 10 reasons why meetings and events are important to Britain. These include the fact that the industry is worth ¬£25 billion and generates 530,000 direct jobs. Also quoted is the fact that Britain is beginning a golden era of sporting festivals that include the 2012 Olympic Games, 2014 Commonwealth Games, 2015 Rugby World Cup and maybe the 2018 FIFA World Cup.

BVEP Chairman, Michael Hirst OBE, described the launch as one of the most significant events for the industry, adding, “It begins the process of ensuring this vital sector achieves the voice it so critically needs.”

The manifesto has been sent to 350 MPs, key ministers and and 50 members of the House of Lords. They will all be invited to the House of Commons on 20 October – fittingly, during National Meetings Week – to a presentation on the meetings sector.

Mr Hirst admitted that, with government cuts looming, it would be a “big challenge” to keep local authorities engaged in live events in the public sector. However, he added that, “The beauty of this document is that there are very few requests for money – we are asking for recognition of our industry, support for bids, for local authorities to take events seriously.”

Key points highlighted in the manifesto include:

  • The need to improve infrastructure and transport by offering incentives to airlines to increase access in major cities, and¬†investment in rail networks, especially to and from airports to major event venues.
  • A demand for fair fiscal and taxation measures that encourage the growth of business visits and events – for example, bringing VAT in line with other European countries on accommodation, conference and event services.
  • The proposal to trial adjusted daylight saving measures to produce lighter evenings all year round, benefiting outdoor events with longer opening hours and increased business opportunities.

European bodies issue guidance to improve wood supply

Thursday, June 17th, 2010

Three international agencies – European Commission’s DG AGRI, Forest Europe and UNECE-FAO (UN bodies) – recently issued a joint publication giving advice on how to increase wood supply in Europe. Wood, of course, is a crucial raw material for the European paper industry – on which the printing and publishing sectors depend – and access to it needs to remain competitive.

The publication, entitled “Good practice guidance on the sustainable mobilisation of wood in Europe” quotes examples of good practice in the successful and sustainable removal of wood from Europe’s forests. Its aim is to assist policy-makers and industry practitioners in supporting similar measures.

The document has been welcomed by CEPI, the Confederation of European Paper Industries, which represents some 760 pulp-, paper- and board-producing companies across Europe that together represent 26% of world production.

In a recent press release, CEPI notes that the target of reaching a 20% share for renewable energy of total energy consumption can only be fulfilled with a massive additional supply of biomass, especially wood. EU members plan to spell out their renewable energy action plans by the end of this month and these plans should include provisions for biomass mobilisation.

The Corporate Carrier Company supports the procurement of paper from sustainable sources. All of our UK-produced rope handle paper bags are manufactured using paper from approved sustainable sources. In addition, the inks used are made from vegetable dyes, making them an eco-friendly option. Whilst we have the option to import bags when longer lead times allow, the vast majority of our laminated paper bags are produced in the UK, minimising transport miles.