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Archive for September, 2010

There’s an app for that!

Wednesday, September 15th, 2010

The Promotional Products Association International (PPAI) recently announced that ‘Promotional Consultant Today’, its daily e-newsletter targeted at distributors, is now available as a free iPhone app. A sister publication to ‘Promotional Consultant’ magazine, ‘Promotional Consultant Today’ has been in circulation since 2006, delivering sales tips and advice to more than 50,000 subscribers – to their desktops and now direct to their iPhones.

The PPAI is the only international, not-for-profit trade association for the promotional products industry. Based in Irving, Texas, the association offers education, exhibitions, business services, mentoring and legislative support to over 7,400 member companies worldwide.

“We are excited to be the first in our industry to offer our members this quick, easy and convenient way to read the daily, motivational sales tips and strategies found in PCT,” said Steve Slagle, PPAI President and CEO. “With the amount of popularity the iPhone has garnered in the last few years and with the number of members who own one, we thought it was important to be a leader in this technology in our industry and PCT is the perfect fit for it.”

Swiss recycling report prompts backlash

Tuesday, September 14th, 2010

EuPR (European Plastics Recyclers) has dubbed a Swiss report that suggests landfilling could be preferable to recycling for PET bottles as “unwise”.

The report from SRI Consulting – entitled “PET’s Carbon Footprint: To Recycle or Not to Recycle” – analysed the carbon footprint of PET bottles and secondary packaging from the production of raw material to disposal. It concluded that landfilling for plastic bottles could have a lower carbon footprint than recycling in countries with recycling yields of lower than 50%.

In response, Casper van den Dungen, Chairman of the EuPR PET Working Group, has said that the report’s analysis would result in the loss of “valuable material in landfills”. Mr van den Dungen argues that the model used in the report is intrinsically wrong, as in reality landfill should be avoided as a starting principle. “These kind of studies are hazardous because they are bringing a wrong message to the population that their efforts to recycle are useless,” he says. “It goes against all the efforts achieved during the past decades in order to reduce litter.”

SRI Consulting found that deposits and segregated collections resulted in a higher yield than kerbside collections in terms of generating material to replace virgin PET in new products. The report’s authors say that the aim should be to boost the yield to more than 50% of material being collected being turned into new products. “This key is not in raising collection rates, but in improving yields, especially in sorting and to a lesser extent in reprocessing,” comments Mike Arné, Assistant Director of SRI Consulting’s carbon footprint initiative. “For countries without a recycling infrastructure and sufficient space, the best choice may well be to landfill bottles.”