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Britain for Events to be run by BVEP

Responsibility for ‘Britain for Events’ – the meetings and events annual promotional campaign – has passed from Visit Britain to the Business Visits and Event Partnership (BVEP).

Britain for Events will benefit from a new advisory board consisting of key industry associations and partners. These include the Meetings Industry Association (MIA), the International Congress & Convention Association (ICCA UK & Ireland), the Hotel Booking Agents Association (HBAA) and Visit England. Visit Britain has now withdrawn from business tourism.

The funding shortfall for the next three years has been taken on by International Confex, with the remainder of the campaign funds being raised from industry partners and supporters, as well as the commercial and corporate sector. The campaign will launch in June, with a focus period of September 2011 to March 2012, and will continue to run during the summer of 2012.

Commented BVEP’s Chairman, Michael Hirst, “With Visit Britain’s strategic move away from business tourism, we are delighted that this important campaign has a secure future. There is a natural fit between the partnership and the campaign and we have a board of experienced personnel from across the industry who can aid in ensuring it continues to have a tangible and positive effect on the industry.” Mr Hirst continued, “It fits our key objectives to promote the benefits of business visits and events at all levels of government and to make Britain the natural destination choice and an international hub for all sectors of the events industry.”

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