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London & Partners celebrates raising 2 million in first six months

London & Partners – the promotional agency for London that was officially launched back in April – has managed to secure more than two million pounds of private sector funding from partners including Radisson Edwardian Hotels, Merlin Entertainments Group and Hilton Hotels.

Since its launch by London Mayor, Boris Johnson, the organisation has secured over 300 private sector partners, including many in the events industry. Gordon Innes, London & Partners CEO, said, “Not only have we managed to sign up an incredible range of commercial partners, but we have also brought business, associations, events and visitors to the capital. Our mission now is to ensure we are taking full advantage of the 2012 Games to attract visitors, businesses and students throughout 2012 and beyond.”

London & Partners was created in order to bring together the remits of the capital’s promotional agencies – namely Think London, Study London and Visit London. The aim is to have a single promotional agency for the capital that can speak with one voice to audiences in the UK and internationally. The organisation’s objective is to drive leisure and business visitors, as well as bidding to bag major events for London.

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