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Unilever partners local council for recycling initiative

Fast-moving consumer goods giant, Unilever, has announced plans to work in partnership with Torbay Council in a pilot project for mixed plastics recycling. This is the first time Unilever has worked with a council on such a scheme and its decision has been commended by the Waste and Resource Action Programme (WRAP).

The name behind famous household brands such as Wall’s, Flora, Persil, Dove and Knorr will support the council’s new mixed plastics recycling initiative. From December, the 60,000 households in Torbay will be able to recycle their mixed plastics by adding them to their weekly refuse collection, to be sorted in transit. Materials that previously went to landfill that will now be recycled include margarine tubs, noodle pots and ice cream tubs.

Torbay Council’s Executive Lead with responsibility for waste disposal and recycling, Councillor David Thomas, said, “It is thanks to the fantastic efforts of Torbay residents that we have increased the Bay’s recycling rate to 45 per cent. We are aware they would also like to recycle plastics and other items, and we are really pleased that our joint venture company, TOR21, has been able to find outlets for these items. We are also extremely grateful to Unilever for their support for our latest initiative.”

Commenting on behalf of Unilever, Louis Lindenberg, Global Packaging Sustainability Director, said, “Sustainability is at the heart of everything we do at Unilever. In the Unilever Sustainable Living Plan, we made a global commitment to halve our environmental impact by 2020 across the life cycle of our products, incorporating a pledge to increase recycling in countries all around the world, including the UK. This project with Torbay Council is a great example of our commitment in action and our way of helping consumers to do their part for the environment.”

About a million tonnes of non-bottle plastic packaging are disposed of by households each year in the UK. With this new programme, Unilever and Torbay Council are demonstrating how this type of packaging can be collected and recycled effectively into valuable resource streams.

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