Bespoke carrier bags. Fast turnaround. Great Customer Service. U.K. based company

Subscribe

Get our latest bag offers and news in a reader.
Alternatively enter your email address below.

How to make QR codes work for your business

QR (Quick Response) codes are the becoming a popular marketing tool for B2C and even B2B brands. The early adopters of this technology included the USA and Japan but the UK is now among the world’s top 10 largest users of QR codes.

When scanned with a smartphone, these patterns can be used to redirect customers to a mobile-optimised website with virtually any kind of content. This means that they are a great way of providing the facility for instant information retrieval without the need for typing. Not surprisingly, many companies are now picking up on their potential in terms of promotional materials – including using them on paper bags, plastic bags and cotton bags.

For QR codes to be an effective marketing tool, however, companies need to think carefully about the experience that is offered to the user:

1. Inform the audience

Most smartphones don’t have a native QR reader installed, so you need to tell your customers that they can download an app that will allow them to read QR codes – many of which are free. Include details of these apps in your QR marketing campaigns.

2. Make it work!

There is no point putting a QR code in an in-flight magazine advert or on a poster in the underground network, where there is no WIFI or even a ‘phone signal! Also, don’t simply connect users to your website or company Facebook page – that’s just boring. Think about creating mobile sites, small downloads and content that can be accessed anywhere. Plan your QR content carefully; there has to be some incentive for users to scan – such as exclusive content, key product information or automatic data sharing. Remember, once a relationship is established, it is easy to add additional content such as discounts and special offers to build customer loyalty.

3. Keep aware

Set up your QR code marketing so that you can monitor it and change it easily throughout the campaign. Analysis software is available to allow businesses to see exactly when their QR codes were scanned, which were most successful and which media tools had the best return on investment.

Tags: , , , ,

Comments are closed.