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Archive for the ‘Industry News’ Category

Paper wine bottle developed

Tuesday, November 15th, 2011

Packaging website has reported this week on a revolutionary wine bottle produced in the UK. Based in Suffolk, the company Green Bottle has developed what it claims is the world’s first paper wine bottle and says it is currently in talks with wine producers and supermarkets in the hope that it will be available some time next year. The environmentally friendly wine bottle is designed to save conscientious drinkers a journey to the bottle bank.

The bottle, which combines a paper outer with a thin plastic lining to keep the wine fresh, is the brainchild of inventor Martin Myerscough. It is based on GreenBottle’s paper milk bottle, launched earlier this year – of which over 100,000 have been sold so far. Each day, over 15 million plastic bottles are used in the UK, with the overwhelming majority going into landfill sites where, because they do not decompose, they remain for up to a staggering 500 years.

“The best thing about GreenBottle,” said Martin Myerscough, “is that consumers just ‘get it’. We’ve found that if you offer them the choice of a paper bottle or a plastic one they’ll choose paper every time. Choosing milk in GreenBottles enables consumers to ‘do their bit’ for the environment every day – and our sales show that ever-greater numbers of consumers are doing this. We’re hopeful,” he added, “that the success we’ve had with GreenBottle in milk can be repeated with wine. It would mean an end to those morning-after trips to the bottle bank. All you would need to do is rip out the plastic lining and put the paper outer-casing in the bin or on the compost heap.”

So for the ultimate in green gifts, promotional merchandise buyers could consider purchasing a paper bottle – once launched – and placing it in a paper carrier bag. That’s the corporate gifts for 2012 sorted, then!

Cameron supports ‘Britain for Events’

Wednesday, November 9th, 2011

Prime Minister, David Cameron, has given his backing to the Britain for Events campaign. In a letter to Nick de Bois MP, chair of the All Party Parliamentary Group (APPG) for Events, Mr Cameron refers to the campaign as ‘great’. Mr de Bois wrote to the PM last month to notify him of the launch of the campaign, which aims to promote the UK’s events industry and enhance the country’s competitiveness and ability to bag large-scale events. In his response, Mr Cameron states that the campaign, “aims to deliver a lasting economic legacy for the whole country from the unprecedented level of interest generated by the London 2012 Olympic and Paralympic Games”.

Royal wedding boosts London visitor figures

Wednesday, November 2nd, 2011

According to provisional stats from the International Passenger Survey (IPS), London welcomed more than 4 million visitors in the period April to June this year, representing an increase of 12.6% over the same period in 2010. The IPS interviews more than a quarter of a million travellers each year at major air, sea and rail terminals.

The 450,000 extra visitors in the three-month period are being attributed to major events in the capital, including the Royal Wedding in April and May’s UEFA Champions League Final at Wembley.

The IPS survey shows that leisure visits accounted for most of the rise (2.2 million visits) whereas business visitors accounted for some 770,000 visits.

The IPS figures also show that visits from North America – London’s biggest in-bound market – were up by 8.6% and visitors from Europe were up by 10.4%.

London Mayor, Boris Johnson, commented that the buzz surrounding the forthcoming Olympic Games meant that it was “little wonder that London continues to dominate as one of the most desirable destinations in the world”.

Mr Johnson added, “2012 is set to be a huge year for the capital and we stand ready to welcome the world.”

Event bigwigs grapple with WiFi issue

Monday, October 31st, 2011

At a meeting held at Reed Exhibitions‘ Richmond head office recently, no less than 28 senior executives from members of the AEO (Association of Exhibition Organisers), ESSA (Event Supplier and Services Association) and AEV (Association of Event Venues) began to debate the WiFi needs of exhibitions.

This was a meeting of the Technical Committee established following discussions on the business networking site LinkedIn and an exploratory meeting at the Event & Exhibiting Show 2011. The importance of the topic was demonstrated by the fact that the chairs of the AEV, ESSA and the EIA (Events Industry Alliance) all attended, as well as senior executives from all member companies involved.

Commented Piers Kelly, Operations Director for Reed Exhibitions, “This began as a discussion on Reeds Ops LinkedIn Group and seems to have struck a chord with all parties within the industry. Technology will become an increasingly important part of exhibitions and we need to have reliable, available and cost-effective solutions to providing WiFi irrespective of size of event or location.”

The meeting explored the experiences of the various parties and their customers, as well as an overview of the current WiFi provision and ideas for the future. It was agreed that there is a need to define the requirements of key users of event WiFi services – visitors, exhibitors and organisers – and consequently a number of research projects have been set up to investigate these and report back. Watch this space!

Event industry may grow by 12 billion by 2020

Thursday, October 27th, 2011

A report presented to members of parliament earlier this week states that, with the right support in place, the UK events industry could grow from its current value of 36 billion to over 48 billion by 2020.

Commissioned by Britain for Events, the annual marketing campaign promoting the value of event tourism to the British economy, the report shows that the UK events industry could provide a much-needed boost to Britain’s economy over the next decade. As well as the industry’s economic value, the report highlights the benefits of positioning the UK at the centre of international business and the role that events play in bringing together world leaders. The report also outlines ways in which the events industry can work with national and local government to make Britain more competitive internationally.

Phil Mist of the Event Industry Forum commented, “With the countdown to the London 2012 Games and the Queen’s Jubilee well underway, the UK events industry will undoubtedly again show the world that organising major outdoor and sporting events is one of our specialities, and because of our expertise, the UK economy as a whole will benefit.”

According to Michael Hirst, Chairman of the Business Visits & Events Partnership, the report comes at a crucial time for the British economy: “The UK events sector is well set to play a pivotal role in facilitating economic growth and added employment by showcasing Britain as a world class destination for international conferences and trade shows, as well as staging its great sporting and cultural events and festivals.”

London & Partners celebrates raising 2 million in first six months

Thursday, October 6th, 2011

London & Partners – the promotional agency for London that was officially launched back in April – has managed to secure more than two million pounds of private sector funding from partners including Radisson Edwardian Hotels, Merlin Entertainments Group and Hilton Hotels.

Since its launch by London Mayor, Boris Johnson, the organisation has secured over 300 private sector partners, including many in the events industry. Gordon Innes, London & Partners CEO, said, “Not only have we managed to sign up an incredible range of commercial partners, but we have also brought business, associations, events and visitors to the capital. Our mission now is to ensure we are taking full advantage of the 2012 Games to attract visitors, businesses and students throughout 2012 and beyond.”

London & Partners was created in order to bring together the remits of the capital’s promotional agencies – namely Think London, Study London and Visit London. The aim is to have a single promotional agency for the capital that can speak with one voice to audiences in the UK and internationally. The organisation’s objective is to drive leisure and business visitors, as well as bidding to bag major events for London.

Regional promotional market analysis shows the power of the South

Monday, September 12th, 2011

Sourcing City, the leading online trade sourcing and lead generation service supplier, recently published a geographical analysis of the UK’s promotional merchandise distributors, which makes interesting reading.

The overall size of the promotional merchandise market – including all types of carrier bags, among a wealth of other products – in the UK & Ireland amounts to some £715 million. Sourcing City found that distributors in the South of England account for almost £340 million of this figure – in other words, around 50% of the entire market.

Looking at the 2032 distributor companies, Sourcing City found that the average distributor size in Greater London is over double that of companies in Central England. Over 50% of all distributors with a turnover in excess of £1 million are based in Southern England, whereas around 14% of £1m+ distributors are located in the Midlands and only 18% in the North.

Greater London is the largest regional area, accounting for over £108 million, followed by Central England in second place and the Southeast comes in third with £101 million of sales.

Minister backs Britain for Events

Tuesday, August 23rd, 2011

Britain for Events, the annual marketing campaign aimed at promoting Britain as a world-class destination for events, has been endorsed by the Minister for Tourism and Heritage, John Penrose MP.

Said Mr Penrose, “Any campaign that showcases the excellent work done by the UK events industry should be celebrated, and I’m delighted to support Britain for Events and its mission to encourage organisers of events to buy British.”

Now in its tenth year, the Britain for Events campaign covers every aspect of the industry including live music, sport, festivals, cultural events, meetings, conferences and exhibitions. Events – whether for business or pleasure – in Britain are now worth an estimated £36 billion. Running from September 2011 to March 2012, the Britain for Events campaign is supported by the Business Visits & Events Partnership (BVEP), VisitBritain, International Confex and a far-reaching network of UK trade associations, venues, event suppliers and other stakeholders.

Explained John Penrose, “This campaign targets not just the people that create and bring events to these shores, but also the people that attend and enjoy them, that seek inspiration and learning from them; this is critical in underlining that this is a country that believes and values the power of events.”

Michael Hirst, Chair of BVEP, added: “We are delighted and honoured to have secured the Minister’s endorsement. It underlines the importance of events to the UK’s economy as well as highlighting the campaign’s credibility within the wider business community.”

AEO and local residents fight Olympia tube closure

Wednesday, July 27th, 2011

The event industry is joining forces with the local community to protest against plans by Transport for London (TfL) to cut District Line services to Kensington (Olympia).

Austen Hawkins, CEO of the Association of Event Organisers (AEO), who is leading industry opposition to the move, has already met with local resident Brendan McGrath, editor of campaign website, to discuss how they can work together.

“Closing the District Line link to Olympia could kill the events business there, but away from my industry the closure of the line would have a real, and detrimental effect on local residents, particularly those with disabilities,” said Hawkins.

“Brendan has been fighting the closure on behalf of local residents. He has done an amazing job raising this issue, and has set up the excellent website which really highlights the many negative effects of the potential closure as well as telling people what they can do to save the connection. It makes total sense for us to work side by side in saving the line.”

Local residents and the AEO plan to organise a number of meetings with local politicians and possibly public protest events to highlight the importance of the connection to both business and the community.

“The consultation process has now been extended on three occasions, each time due to vigorous protests from local groups and politicians. It does make you think that they keep extending the process, because they are determined to push the closure through at any cost,” said Brendan McGrath.

Event numbers down but future looks brighter

Tuesday, July 26th, 2011

Eventia, the official trade body of the events and live marketing industry, has just revealed research that indicates the impact of the recession on the UK business events sector.

In its survey entitled ‘UK Events Market Trends Survey 2011′ (UKEMTS11), Eventia shows that the overall value of the UK business events market fell by 13 per cent in 2010 compared with 2009. Although the number of events staged – some 1.3 million – was similar, the level of expenditure generated fell from £18.8 to £16.3 billion. This includes spend at venues and expenditure in the wider destination by organisers and delegates.

Whereas 26 per cent of events were residential in 2009, only 21 per cent were in 2010. The average event duration stayed the same at 1.5 days, but 68 per cent of events in 2010 lasted one day or less, compared to 64 per cent in 2009.

On a brighter note, the research shows that venue managers are optimistic about prospects for 2011, with 42 per cent anticipating that business will increase and 36 per cent expecting that it will remain the same. Interestingly, the figures also reveal a resurgence in corporate sector events, which accounted for 51 per cent of all events staged – compared to just 47 per cent in 2009.

The UKEMTS11 report is compiled from data supplied by a representative sample of 360 venues across the UK and is supported by major events industry organisations including VisitEngland, drpgroup, Conference News, Accor Hotels, Conference Centres of Excellence and Event Assured. Eventia Chairman, Rob Allen, commented, “UKEMTS is a crucial barometer of what’s happening in the business events sector and should be required reading for anyone who needs an informed view of the trends and changes in our sector. We shall be using the trends and other market intelligence revealed in this survey for education, marketing and advocacy purposes.”