Bespoke carrier bags. Fast turnaround. Great Customer Service. U.K. based company

Subscribe

Get our latest bag offers and news in a reader.
Alternatively enter your email address below.

Posts Tagged ‘Britain for Events’

MPs meet key event industry figures

Tuesday, February 7th, 2012

Key people from Britain’s event industry met with members of parliament at a private dinner on 2 February. Part of the Britain for Events campaign, the dinner was co-chaired by Nick de Bois MP, Chair of the All Party Parliamentary Group for Events, and Michael Hirst, Chair of the Business Visits & Events Partnership. The objective of the dinner was to create closer partnership between government and industry in order to increase the international competitiveness of the UK event industry – upon which, of course, the buoyancy of the promotional merchandise industry depends.

In all, 25 industry representatives were invited to the dinner and discussion, along with 5 MPs and also Lady Cobham (of VisitEngland) and Lord Triesman from the upper house. Key names invited from the events sector included Fay Sharpe of Zibrant, Leigh Jagger of Banks Sadler, Kevin Murphy of ExCeL London, Jonny Sullens of Confex Group, Ben Goedegebuure of SECC and Jane Longhurst of the Meetings Industry Association.

Said Michael Hirst, speaking before the event, “Britain for Events gives us the perfect opportunity to provide a coherent voice to local and national government. In Nick we’re fortunate to have an MP that both understands the industry and is willing to listen to senior personalities about the key measures the government could take to ensure the industry’s growth.”

Event tourism gets government backing

Wednesday, December 21st, 2011

Following its launch in the autumn, momentum continues to gather for this year’s Britain for Events campaign. Prime Minister, David Cameron, and Secretary of State for Culture, Olympics, Media & Sport, Jeremy Hunt, have both officially endorsed the campaign. Speaking at the recent World Travel Market event, Mr Hunt revealed the government’s latest initiative, under which it is calling on the domestic tourism industry to give 20.12% discounts on hotels and holidays bought before the end of the Olympic Games.

Mr Hunt said the project would be backed by a £4 million marketing campaign that would include two months of television advertising from its launch in February. The campaign has already secured the backing of Hoseasons, Bourne Leisure, The Coach Tourism Council, Superbreak and The Eden Project, which will all offer 20.12% off rooms and holidays for people who book before the closing ceremony of the Paralympics on September 9 – although the actual period of travel can be outside this date. “What we want to do is make next year into a moment when we turn a corner for our domestic tourism industry which has often been a poor relation,” said Jeremy Hunt. “I want to turn it into something really aspirational.”

Commented Michael Hirst, Chair of the Business Visits & Events Partnership (BVEP) and Campaign Co-ordinator for Britain for Events, “Event tourism is now firmly on the government agenda. It is fitting that these developments have all taken place in the lead up to, and during one of the UK’s seminal tourism events and goes to demonstrate the growing role both business and leisure events play in UK tourism.”

Event industry may grow by 12 billion by 2020

Thursday, October 27th, 2011

A report presented to members of parliament earlier this week states that, with the right support in place, the UK events industry could grow from its current value of 36 billion to over 48 billion by 2020.

Commissioned by Britain for Events, the annual marketing campaign promoting the value of event tourism to the British economy, the report shows that the UK events industry could provide a much-needed boost to Britain’s economy over the next decade. As well as the industry’s economic value, the report highlights the benefits of positioning the UK at the centre of international business and the role that events play in bringing together world leaders. The report also outlines ways in which the events industry can work with national and local government to make Britain more competitive internationally.

Phil Mist of the Event Industry Forum commented, “With the countdown to the London 2012 Games and the Queen’s Jubilee well underway, the UK events industry will undoubtedly again show the world that organising major outdoor and sporting events is one of our specialities, and because of our expertise, the UK economy as a whole will benefit.”

According to Michael Hirst, Chairman of the Business Visits & Events Partnership, the report comes at a crucial time for the British economy: “The UK events sector is well set to play a pivotal role in facilitating economic growth and added employment by showcasing Britain as a world class destination for international conferences and trade shows, as well as staging its great sporting and cultural events and festivals.”

Britain for Events to be run by BVEP

Thursday, June 2nd, 2011

Responsibility for ‘Britain for Events’ – the meetings and events annual promotional campaign – has passed from Visit Britain to the Business Visits and Event Partnership (BVEP).

Britain for Events will benefit from a new advisory board consisting of key industry associations and partners. These include the Meetings Industry Association (MIA), the International Congress & Convention Association (ICCA UK & Ireland), the Hotel Booking Agents Association (HBAA) and Visit England. Visit Britain has now withdrawn from business tourism.

The funding shortfall for the next three years has been taken on by International Confex, with the remainder of the campaign funds being raised from industry partners and supporters, as well as the commercial and corporate sector. The campaign will launch in June, with a focus period of September 2011 to March 2012, and will continue to run during the summer of 2012.

Commented BVEP’s Chairman, Michael Hirst, “With Visit Britain’s strategic move away from business tourism, we are delighted that this important campaign has a secure future. There is a natural fit between the partnership and the campaign and we have a board of experienced personnel from across the industry who can aid in ensuring it continues to have a tangible and positive effect on the industry.” Mr Hirst continued, “It fits our key objectives to promote the benefits of business visits and events at all levels of government and to make Britain the natural destination choice and an international hub for all sectors of the events industry.”