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Posts Tagged ‘BVEP’

MPs meet key event industry figures

Tuesday, February 7th, 2012

Key people from Britain’s event industry met with members of parliament at a private dinner on 2 February. Part of the Britain for Events campaign, the dinner was co-chaired by Nick de Bois MP, Chair of the All Party Parliamentary Group for Events, and Michael Hirst, Chair of the Business Visits & Events Partnership. The objective of the dinner was to create closer partnership between government and industry in order to increase the international competitiveness of the UK event industry – upon which, of course, the buoyancy of the promotional merchandise industry depends.

In all, 25 industry representatives were invited to the dinner and discussion, along with 5 MPs and also Lady Cobham (of VisitEngland) and Lord Triesman from the upper house. Key names invited from the events sector included Fay Sharpe of Zibrant, Leigh Jagger of Banks Sadler, Kevin Murphy of ExCeL London, Jonny Sullens of Confex Group, Ben Goedegebuure of SECC and Jane Longhurst of the Meetings Industry Association.

Said Michael Hirst, speaking before the event, “Britain for Events gives us the perfect opportunity to provide a coherent voice to local and national government. In Nick we’re fortunate to have an MP that both understands the industry and is willing to listen to senior personalities about the key measures the government could take to ensure the industry’s growth.”

Event tourism gets government backing

Wednesday, December 21st, 2011

Following its launch in the autumn, momentum continues to gather for this year’s Britain for Events campaign. Prime Minister, David Cameron, and Secretary of State for Culture, Olympics, Media & Sport, Jeremy Hunt, have both officially endorsed the campaign. Speaking at the recent World Travel Market event, Mr Hunt revealed the government’s latest initiative, under which it is calling on the domestic tourism industry to give 20.12% discounts on hotels and holidays bought before the end of the Olympic Games.

Mr Hunt said the project would be backed by a £4 million marketing campaign that would include two months of television advertising from its launch in February. The campaign has already secured the backing of Hoseasons, Bourne Leisure, The Coach Tourism Council, Superbreak and The Eden Project, which will all offer 20.12% off rooms and holidays for people who book before the closing ceremony of the Paralympics on September 9 – although the actual period of travel can be outside this date. “What we want to do is make next year into a moment when we turn a corner for our domestic tourism industry which has often been a poor relation,” said Jeremy Hunt. “I want to turn it into something really aspirational.”

Commented Michael Hirst, Chair of the Business Visits & Events Partnership (BVEP) and Campaign Co-ordinator for Britain for Events, “Event tourism is now firmly on the government agenda. It is fitting that these developments have all taken place in the lead up to, and during one of the UK’s seminal tourism events and goes to demonstrate the growing role both business and leisure events play in UK tourism.”

Event industry may grow by 12 billion by 2020

Thursday, October 27th, 2011

A report presented to members of parliament earlier this week states that, with the right support in place, the UK events industry could grow from its current value of 36 billion to over 48 billion by 2020.

Commissioned by Britain for Events, the annual marketing campaign promoting the value of event tourism to the British economy, the report shows that the UK events industry could provide a much-needed boost to Britain’s economy over the next decade. As well as the industry’s economic value, the report highlights the benefits of positioning the UK at the centre of international business and the role that events play in bringing together world leaders. The report also outlines ways in which the events industry can work with national and local government to make Britain more competitive internationally.

Phil Mist of the Event Industry Forum commented, “With the countdown to the London 2012 Games and the Queen’s Jubilee well underway, the UK events industry will undoubtedly again show the world that organising major outdoor and sporting events is one of our specialities, and because of our expertise, the UK economy as a whole will benefit.”

According to Michael Hirst, Chairman of the Business Visits & Events Partnership, the report comes at a crucial time for the British economy: “The UK events sector is well set to play a pivotal role in facilitating economic growth and added employment by showcasing Britain as a world class destination for international conferences and trade shows, as well as staging its great sporting and cultural events and festivals.”

UK at disadvantage in bidding for international events

Thursday, October 13th, 2011

According to a report from the Business Visits & Events Partnership (BVEP), Britain needs more government support when bidding to host international business events.

The report investigated ’subvention’ – the grants and financial subsidies offered by a country’s government – around the world and found that, when bidding for events, UK cities are losing out to destinations such as Cape Town, Barcelona and Copenhagen. Many of these foreign cities provide free transport, co-ordinated hotel rates and civic receptions.

The report says, “It is clear from our research that the UK and UK destinations are at a competitive disadvantage when bidding for major international conferences and related events. Competition from new and emerging destinations, as well as from existing key competitors, will only increase in the years ahead.”

The report found that 83% of overseas destinations offered receptions for delegates hosted by officials, whereas only 35% of UK destinations did the same. An impressive 50% of overseas destinations make available a contribution to event marketing, whereas this was possible in only 17% of UK destinations. In addition, 50% of overseas destinations would provide a direct subsidy for an international event or conference, compared to just 23% at home.

The BVEP report calls for a “more effective, joined-up approach” in recognition of the long-term importance of conferences and events to the UK economy. As well as providing a boost to the business events sector, it is worth noting that up to 40% of business visitors to the UK can be expected to return with their families for leisure.

Minister backs Britain for Events

Tuesday, August 23rd, 2011

Britain for Events, the annual marketing campaign aimed at promoting Britain as a world-class destination for events, has been endorsed by the Minister for Tourism and Heritage, John Penrose MP.

Said Mr Penrose, “Any campaign that showcases the excellent work done by the UK events industry should be celebrated, and I’m delighted to support Britain for Events and its mission to encourage organisers of events to buy British.”

Now in its tenth year, the Britain for Events campaign covers every aspect of the industry including live music, sport, festivals, cultural events, meetings, conferences and exhibitions. Events – whether for business or pleasure – in Britain are now worth an estimated £36 billion. Running from September 2011 to March 2012, the Britain for Events campaign is supported by the Business Visits & Events Partnership (BVEP), VisitBritain, International Confex and a far-reaching network of UK trade associations, venues, event suppliers and other stakeholders.

Explained John Penrose, “This campaign targets not just the people that create and bring events to these shores, but also the people that attend and enjoy them, that seek inspiration and learning from them; this is critical in underlining that this is a country that believes and values the power of events.”

Michael Hirst, Chair of BVEP, added: “We are delighted and honoured to have secured the Minister’s endorsement. It underlines the importance of events to the UK’s economy as well as highlighting the campaign’s credibility within the wider business community.”

Britain for Events to be run by BVEP

Thursday, June 2nd, 2011

Responsibility for ‘Britain for Events’ – the meetings and events annual promotional campaign – has passed from Visit Britain to the Business Visits and Event Partnership (BVEP).

Britain for Events will benefit from a new advisory board consisting of key industry associations and partners. These include the Meetings Industry Association (MIA), the International Congress & Convention Association (ICCA UK & Ireland), the Hotel Booking Agents Association (HBAA) and Visit England. Visit Britain has now withdrawn from business tourism.

The funding shortfall for the next three years has been taken on by International Confex, with the remainder of the campaign funds being raised from industry partners and supporters, as well as the commercial and corporate sector. The campaign will launch in June, with a focus period of September 2011 to March 2012, and will continue to run during the summer of 2012.

Commented BVEP’s Chairman, Michael Hirst, “With Visit Britain’s strategic move away from business tourism, we are delighted that this important campaign has a secure future. There is a natural fit between the partnership and the campaign and we have a board of experienced personnel from across the industry who can aid in ensuring it continues to have a tangible and positive effect on the industry.” Mr Hirst continued, “It fits our key objectives to promote the benefits of business visits and events at all levels of government and to make Britain the natural destination choice and an international hub for all sectors of the events industry.”

Meetings and Events Manifesto launched

Friday, June 18th, 2010

The Business Visits and Events Partnership (BVEP) launched a ‘Meetings and Events Manifesto for Britain’ in London this week. Taking place at De Vere Venues’ Holborn Bars, the manifesto’s kick-off was attended by an invited audience of industry leaders and members of the press.

With its objective being “To make Britain the natural destination choice and an international hub for all sectors of the events industry”, the 12-page manifesto was created in consultation with leading industry trade associations. The publication, sponsored by ICC Excel London, sets out 10 reasons why meetings and events are important to Britain. These include the fact that the industry is worth £25 billion and generates 530,000 direct jobs. Also quoted is the fact that Britain is beginning a golden era of sporting festivals that include the 2012 Olympic Games, 2014 Commonwealth Games, 2015 Rugby World Cup and maybe the 2018 FIFA World Cup.

BVEP Chairman, Michael Hirst OBE, described the launch as one of the most significant events for the industry, adding, “It begins the process of ensuring this vital sector achieves the voice it so critically needs.”

The manifesto has been sent to 350 MPs, key ministers and and 50 members of the House of Lords. They will all be invited to the House of Commons on 20 October – fittingly, during National Meetings Week – to a presentation on the meetings sector.

Mr Hirst admitted that, with government cuts looming, it would be a “big challenge” to keep local authorities engaged in live events in the public sector. However, he added that, “The beauty of this document is that there are very few requests for money – we are asking for recognition of our industry, support for bids, for local authorities to take events seriously.”

Key points highlighted in the manifesto include:

  • The need to improve infrastructure and transport by offering incentives to airlines to increase access in major cities, and investment in rail networks, especially to and from airports to major event venues.
  • A demand for fair fiscal and taxation measures that encourage the growth of business visits and events – for example, bringing VAT in line with other European countries on accommodation, conference and event services.
  • The proposal to trial adjusted daylight saving measures to produce lighter evenings all year round, benefiting outdoor events with longer opening hours and increased business opportunities.