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Posts Tagged ‘paper bags’

How to make QR codes work for your business

Tuesday, January 10th, 2012

QR (Quick Response) codes are the becoming a popular marketing tool for B2C and even B2B brands. The early adopters of this technology included the USA and Japan but the UK is now among the world’s top 10 largest users of QR codes.

When scanned with a smartphone, these patterns can be used to redirect customers to a mobile-optimised website with virtually any kind of content. This means that they are a great way of providing the facility for instant information retrieval without the need for typing. Not surprisingly, many companies are now picking up on their potential in terms of promotional materials – including using them on paper bags, plastic bags and cotton bags.

For QR codes to be an effective marketing tool, however, companies need to think carefully about the experience that is offered to the user:

1. Inform the audience

Most smartphones don’t have a native QR reader installed, so you need to tell your customers that they can download an app that will allow them to read QR codes – many of which are free. Include details of these apps in your QR marketing campaigns.

2. Make it work!

There is no point putting a QR code in an in-flight magazine advert or on a poster in the underground network, where there is no WIFI or even a ‘phone signal! Also, don’t simply connect users to your website or company Facebook page – that’s just boring. Think about creating mobile sites, small downloads and content that can be accessed anywhere. Plan your QR content carefully; there has to be some incentive for users to scan – such as exclusive content, key product information or automatic data sharing. Remember, once a relationship is established, it is easy to add additional content such as discounts and special offers to build customer loyalty.

3. Keep aware

Set up your QR code marketing so that you can monitor it and change it easily throughout the campaign. Analysis software is available to allow businesses to see exactly when their QR codes were scanned, which were most successful and which media tools had the best return on investment.

Paper wine bottle developed

Tuesday, November 15th, 2011

Packaging website has reported this week on a revolutionary wine bottle produced in the UK. Based in Suffolk, the company Green Bottle has developed what it claims is the world’s first paper wine bottle and says it is currently in talks with wine producers and supermarkets in the hope that it will be available some time next year. The environmentally friendly wine bottle is designed to save conscientious drinkers a journey to the bottle bank.

The bottle, which combines a paper outer with a thin plastic lining to keep the wine fresh, is the brainchild of inventor Martin Myerscough. It is based on GreenBottle’s paper milk bottle, launched earlier this year – of which over 100,000 have been sold so far. Each day, over 15 million plastic bottles are used in the UK, with the overwhelming majority going into landfill sites where, because they do not decompose, they remain for up to a staggering 500 years.

“The best thing about GreenBottle,” said Martin Myerscough, “is that consumers just ‘get it’. We’ve found that if you offer them the choice of a paper bottle or a plastic one they’ll choose paper every time. Choosing milk in GreenBottles enables consumers to ‘do their bit’ for the environment every day – and our sales show that ever-greater numbers of consumers are doing this. We’re hopeful,” he added, “that the success we’ve had with GreenBottle in milk can be repeated with wine. It would mean an end to those morning-after trips to the bottle bank. All you would need to do is rip out the plastic lining and put the paper outer-casing in the bin or on the compost heap.”

So for the ultimate in green gifts, promotional merchandise buyers could consider purchasing a paper bottle – once launched – and placing it in a paper carrier bag. That’s the corporate gifts for 2012 sorted, then!

The Carrier Carrier Company clocks up 10 years

Tuesday, October 11th, 2011

We are celebrating ten years of successful trading this November.

Said Nigel Scott, Sales & Marketing Manager for the firm, “The time has certainly flown by, but it’s been a great business to be involved in. We took our very first order – for the PR firm, Grayling – in November 2001. Over the years,” continued Mr Scott, “we’ve supplied carrier bags to some of the biggest global brands including Coca-Cola, Toyota, the BBC, Moet, Shell, Disney and HSBC.”

Over the last 10 years our range of custom-printed bags has expanded to include laminated paper bags, bottle bags, twisted paper handle (kraft) paper, polythene, cotton, canvas and non-woven material. We specialise in meeting urgent orders, offering lead-times from just five working days. Says Nigel Scott, “We’re very proud of our reputation for providing exceptional service. This is why many of our clients turn to us time and time again to meet their exhibition or promotional carrier bag needs.”

We are now looking forward to the next 10 years.

Branded carrier bags: a powerful weapon in the marketing arsenal

Tuesday, June 28th, 2011

When it comes to promotional marketing, the options are almost limitless. Once your logo exists in a flexible and portable format – EPS or PDF, for example – there is a plethora of relatively inexpensive marketing options, from USB sticks and pens to baseball caps and cool bags.

Few, however, have the versatility and universal appeal of a printed carrier bag. Whether it’s a printed paper bag or a branded plastic bag, this product is used by both genders, all ages and every demographic. Bags are, of course, particularly useful at exhibitions or other events, where visitors or delegates tend to collect a whole bunch of materials that need to be transported home or back to the office. They can be used to carry merchandise purchased in shops or for give-aways at corporate functions, as well as for press kits at product launches. Bag users unwittingly become advertising agents as they move about, promoting your message to everyone around them.

Is there anything that you can do to enhance the power of branded bags even further? Well, yes. They have to be functional, that’s a given – so strength in construction is important. But they can also be attractive. An aesthetically pleasing or trendy design will maximise the use the recipient makes of it and promote re-use on other occasions. This means that great design and high-quality printing contribute to the environmental friendliness of carrier bags. Of course, any copywriting on the bag must sell the brand, product or concept being promoted. It should be short and sweet – and correctly spelled!

Carrier bags: one of the most powerful marketing tools

Friday, June 25th, 2010

It’s as true in business as it is in life – sometimes the simpler things are, the better! Promotional merchandise has been playing a vital role in the consumer market for several decades now. Marketing research shows that it is one of the most cost-effective methods of keeping a company’s brand visible to consumers. As the promotional goods sector has matured, all kinds of weird and wonderful products have reached the marketplace – from stress balls and air fresheners to digital photo frames and cuddly toys. Yet no other promotional product can match the carrier bag when it comes down to practical appeal and bottom-line cost-effectiveness.

Almost everyone needs a carrier bag for some purpose during the average week. They are a universal product – used by young and old, men and women, rich and poor, business executives and market shoppers. What’s more, their format is inherently suited to brand visibility – with two large and relatively flat areas suited to the printing of logos and promotional messages. Last – but absolutely not least – they are intrinsically portable, meaning that your marketing message will be seen by many people in your marketplace – whether that’s an exhibition hall, a shopping centre or the high street.

With a wide choice of materials – including paper, plastic, cotton, canvas and non-woven fabric – there is a carrier bag to suit every marketing budget. Some styles are designed for mass production at very low cost, while others feature exceptionally high quality for an exclusive appeal. Many carrier bag options are environmentally friendly too, with even polythene bags capable of being manufactured from biodegradable material.

Given their low unit cost, usefulness, attractiveness and durability, it really is no surprise that the humble carrier bag has remained a stalwart in the promotional armoury of the savvy marketing manager for so long!

European bodies issue guidance to improve wood supply

Thursday, June 17th, 2010

Three international agencies – European Commission’s DG AGRI, Forest Europe and UNECE-FAO (UN bodies) – recently issued a joint publication giving advice on how to increase wood supply in Europe. Wood, of course, is a crucial raw material for the European paper industry – on which the printing and publishing sectors depend – and access to it needs to remain competitive.

The publication, entitled “Good practice guidance on the sustainable mobilisation of wood in Europe” quotes examples of good practice in the successful and sustainable removal of wood from Europe’s forests. Its aim is to assist policy-makers and industry practitioners in supporting similar measures.

The document has been welcomed by CEPI, the Confederation of European Paper Industries, which represents some 760 pulp-, paper- and board-producing companies across Europe that together represent 26% of world production.

In a recent press release, CEPI notes that the target of reaching a 20% share for renewable energy of total energy consumption can only be fulfilled with a massive additional supply of biomass, especially wood. EU members plan to spell out their renewable energy action plans by the end of this month and these plans should include provisions for biomass mobilisation.

The Corporate Carrier Company supports the procurement of paper from sustainable sources. All of our UK-produced rope handle paper bags are manufactured using paper from approved sustainable sources. In addition, the inks used are made from vegetable dyes, making them an eco-friendly option. Whilst we have the option to import bags when longer lead times allow, the vast majority of our laminated paper bags are produced in the UK, minimising transport miles.