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Posts Tagged ‘Sourcing City’

Regional promotional market analysis shows the power of the South

Monday, September 12th, 2011

Sourcing City, the leading online trade sourcing and lead generation service supplier, recently published a geographical analysis of the UK’s promotional merchandise distributors, which makes interesting reading.

The overall size of the promotional merchandise market – including all types of carrier bags, among a wealth of other products – in the UK & Ireland amounts to some £715 million. Sourcing City found that distributors in the South of England account for almost £340 million of this figure – in other words, around 50% of the entire market.

Looking at the 2032 distributor companies, Sourcing City found that the average distributor size in Greater London is over double that of companies in Central England. Over 50% of all distributors with a turnover in excess of £1 million are based in Southern England, whereas around 14% of £1m+ distributors are located in the Midlands and only 18% in the North.

Greater London is the largest regional area, accounting for over £108 million, followed by Central England in second place and the Southeast comes in third with £101 million of sales.